What is a landing page?
For painting contractors, a landing page is simply a webpage created to convert website traffic from a marketing or advertising campaign into a qualified painting lead.
Not to be confused with a page on your website, a landing page is made up of just a few personalized components that help guide the visitor into contacting you for your services.
Why are landing pages better than a homepage or webpage?
When you’re investing in an advertising campaign you want to make sure that every click counts. Why? Because clicks cost money.
Consider this real-world example:
You create an ad on Facebook for cabinet painting…
Someone scrolling through Facebook clicks on your ad.
They land on your homepage, which has content about interior house painting, exterior house painting, decks & f