What is a landing page?
For painting contractors, a landing page is simply a webpage created to convert website traffic from a marketing or advertising campaign into a qualified painting lead.
Not to be confused with a page on your website, a landing page is made up of just a few personalized components that help guide the visitor into contacting you for your services.
Why are landing pages better than a homepage or webpage?
When you’re investing in an advertising campaign you want to make sure that every click counts. Why? Because clicks cost money.
Consider this real-world example:
You create an ad on Facebook for cabinet painting…