About Us

BIG-Brand Agency, for Professional Painters

About Us

We Are Exclusive

Who We Serve

We work exclusively with seven-figure residential and commercial painting companies.

Residential Painters

Residential Painters

Serving the United States and Canada

Commercial Painters

Commercial Painters

Serving the United States and Canada

View our digital marketing programs

An Industry In Need

Our Journey

Austin Houser

My name is Austin Houser, I’m the Chief Brainiac over here at Base Coat Marketing. Our journey began in 2008 when I founded a marketing agency called Houser Media.

If you want to take a look at some work the same team behind Base Coat Marketing has produced for other industries, jump over here — housermedia.com

Over the years we identified particular trends within the markets we served, leading us to stumble across an industry in need…

Specifically, we found that Painting Business Owners often complained of inconsistent, or downright abusive experiences generating results for their business online. So, we decided to refocus our efforts on providing unmatched digital marketing services to an industry in need!

#1 Marketing Agency for Painters

Welcome to Base Coat Marketing

We are Base Coat Brainiacs.

We are a Digital Agency exclusive to Residential and Commercial Painting Companies.

With a focus on long-term organic business growth, we generate unique, high-quality repaint leads using Website Design, SEO, Facebook Ads, Google Ads, Email Marketing, and more.

We bring all of the same services, tools, and reliability of a large brand-focused agency with decades of combined experience to the Professional Painting Industry.

Schedule a free strategy call today!