Blog Posts and PR
Writing engaging copy is a skill that eludes the average marketer. This art form has been used in advertising in many forms, but has never been more necessary than it is today. Content is the driving force behind what is now referred to as content. Whether it is blogs, social media posts, or articles, content is the fuel for SEO.
Base Coat Marketing doesn’t just write blog posts, articles, and press releases for painting companies. Instead our wordsmiths weave stories that engage, provoke, and inspire readers to take action. All of our content is search engine optimized and designed to promote local organic rankings in search engines. Content is the marketing tool that helps you become a local source of authority. However, content is also designed to increase lead generation on social media and within your email marketing campaigns.
Our writers are passionate about what they do, finding new ways to tell stories about our clients. With a keen sense of word styling, we create a voice for your painting company that sets you and your services apart.
What is SEO?
We use proven SEO tactics that help search engines find you.
Search Engine Optimization, better known as SEO, uses a combination of tactics to help search engines find you. This includes creating website content that is informative, unique, and accurate. However, content also requires keywords that your customers typically use when conducting searches.
While there are many elements to SEO, content is the base of your online presence that helps build authority, gain references from other websites, see more shares of your content, and encourage people to stay on your pages longer. Our content writers include the top keywords for painting businesses to improve organic rankings and contribute to your content marketing strategy.
Why Bounce Rates and Dwell Times Matter
Good content keeps people engaged and wanting more.
Bounce rates and dwell times show search engines whether or not your content met the needs of users. If someone sees your link and clicks it but then quickly clicks back to search results or leaves the page, it means your content failed to match user intent. Bounce rates measure how long it takes someone to leave a page. Dwell times look specifically at how long it takes someone to return to search results to find other options.
Low bounce and dwell times tell search engines your content is not matching the search intent. As a result, you can see yourself dropping down in the rankings. These are important metrics we consider when writing content, both before we begin and after to measure content effectiveness. As well, these two measurements tie back to your keywords for SEO because the keywords contribute to search intent. We also look at what comes up in the SERPs when we use those keywords so we can see what your content is lacking.
Outsmarting Your Competition
Considering all channels and building quality content keeps you one step ahead of your competition.
We consider all aspects of content to help you outsmart your competition. We utilize all online channels including:
We then boost your digital marketing efforts with effective email marketing campaigns, and persuasive landing pages.
Evergreen and Newsworthy Content
Good content drives results and improves with age.
We’ve learned that good content should improve with age. In other words, you need content that remains relevant to allow it to improve its performance over time. However, while this “evergreen” content is important for your SEO, you also need recurring blog posts that change and add fresh content to continue to build momentum for your brand. This helps establish authority.
We prove results with tracking.
Base Coat Marketing is results-driven, using key metrics to show how our performance is improving your SEO efforts. We make adjustments to pages that don’t perform and build on the success of the pages that do well. We see how people find you whether it’s your email campaigns, social media, paid search ads, or organic searches.
We will improve conversions by looking for opportunities to create landing pages to meet user intent. Every day, your content improves, your visibility increases, and the effectiveness of your efforts becomes more apparent through more traffic, more social engagement and of course conversions. Our content is results-driven to improve your ROI for your digital marketing efforts through solid lead generation and conversions.
If you are ready to start building high-quality content for your painting business, schedule your free strategy session today.