Evaluate your current social media to determine how well your efforts are working.
A social media audit provides an overview of how your social media strategy is working for you. Your audit provides a clear picture that allows you to make improvements to get better engagement and attract more meaningful followers. Base Coat Marketing looks at the things you are doing right and where you need to change your approach. You might also be the target of imposter accounts purposefully stealing your followers and interfering with your reputation.
Some businesses even open up more than one account for social channels which can also lead to issues. The audit will show you these accounts, so you’ll know what needs to be shut down. Audits also find content that you can repurpose, or that you might want to delete based on engagement or comments. The goal of the social channel audit is to find opportunities to improve engagement and grow your following with the right audience.
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