Terms and Conditions

Updated: September 25, 2026

These Terms of Service (“Terms”) govern your access to and use of the website located at https://www.basecoatmarketing.com, including its subdomains (the “Site”), operated by Houser Media LLC, a North Carolina limited liability company doing business as Base Coat Marketing (“Base Coat Marketing,” “we,” “us,” or “our”). By accessing or using the Site, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use the Site.

We may update or modify these Terms at any time. When we make material changes, we will update the “Last Updated” date above. Your continued use of the Site after changes take effect constitutes your acceptance of the revised Terms.

About the Site

The Site is an informational website that describes our digital marketing services and connects prospective clients with our business. The Site does not offer direct purchasing of products or services online, and visitors are not required to create an account. The Site is intended for use by individuals who are at least 18 years old and by businesses and their representatives. We may change, suspend, or discontinue any part of the Site at any time without notice.

These Terms apply to visitors to the Site. If you have entered into a separate agreement with Base Coat Marketing for services, that agreement governs the services relationship and controls in the event of any conflict with these Terms.

Permitted Use

You may use the Site only for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the Site in any way that violates applicable federal, state, provincial, local, or international law or regulation
  • Use the Site to transmit or facilitate any unsolicited or unauthorized advertising or promotional material
  • Attempt to gain unauthorized access to any portion of the Site or any server, computer, or database connected to the Site
  • Interfere with the proper working of the Site or engage in conduct that restricts or inhibits anyone’s use or enjoyment of the Site
  • Impersonate Base Coat Marketing or any of its team members, or misrepresent your affiliation with any person or entity

Automated Access and Artificial Intelligence Systems

We welcome search engines, AI assistants, and similar automated systems accessing and indexing the Site’s public content so that our business can be found and accurately represented in search results and AI-generated answers. When Site content is used in an AI-generated response, we encourage attribution to Base Coat Marketing with a link to the Site.

All other automated access is prohibited, including any automated activity that: (a) harvests email addresses, phone numbers, or personal information; (b) submits forms, messages, or other content; (c) probes, scans, or tests the vulnerability of the Site or circumvents any security or technical measure; (d) imposes an unreasonable load on Site infrastructure; or (e) copies Site content for republication in a manner that substitutes for or competes with the Site. We may revoke permission for any automated system to access the Site at any time, and continued access after revocation is unauthorized.

Intellectual Property

All content on the Site, including text, graphics, logos, images, videos, and the compilation thereof, is the property of Houser Media LLC or its content suppliers and is protected by copyright, trademark, and other intellectual property laws. Except as expressly permitted in these Terms, you may not reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit Site content without our prior written permission. You may view the Site for your own informational use and share links to Site pages.

Trademarks, service marks, and trade names displayed on the Site, including the Base Coat Marketing name and logo, are the property of their respective owners. Nothing on the Site grants any license or right to use any trademark without the prior written permission of its owner.

No Professional Advice; Results

Content on the Site is provided for general informational purposes only and does not constitute marketing, legal, financial, or other professional advice. Case studies, testimonials, reviews, and performance figures on the Site describe specific client experiences. They are illustrative, are not typical of every client, and are not a promise or guarantee of results for any business.

Contact Forms and Communications

If you submit your information through a form, chat, booking tool, or similar feature on the Site, you consent to our use of that information to respond to your inquiry and to contact you about our services by phone, email, and, where you provide a mobile number, text message, as described in our Privacy Policy. By submitting information, you represent that it is accurate and that you are authorized to provide it.

Communications or materials you transmit to us through the Site are treated as non-confidential and non-proprietary, except where we have expressly agreed otherwise or applicable law requires different treatment. If you send us ideas, suggestions, or feedback about our business or the Site, we may use them without restriction or compensation to you.

Third-Party Tools and Advertising

The Site uses third-party tools, including analytics platforms, advertising pixels, session replay tools, and marketing technologies, which may collect data about your visit and deliver targeted advertising to you on other platforms after you leave. Our Privacy Policy at https://www.basecoatmarketing.com/privacy-policy describes these tools and your options for managing targeted advertising.

Third-Party Links

The Site may contain links to third-party websites or resources for your convenience. These links do not constitute endorsement of those sites or any association with their operators. We have no control over the contents of those sites and accept no responsibility for them or for any loss or damage arising from your use of them. We encourage you to review the terms and privacy policies of any third-party sites you visit.

Copyright Complaints

If you believe content on the Site infringes your copyright, notify us in writing at hello@basecoatmarketing.com. Consistent with the Digital Millennium Copyright Act, your notice must include: (a) a description of the copyrighted work you claim has been infringed; (b) a description of where the allegedly infringing material is located on the Site; (c) your contact information, including address, telephone number, and email address; (d) a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or applicable law; (e) a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf; and (f) your physical or electronic signature.

Disclaimer of Warranties

THE SITE AND ALL CONTENT, MATERIALS, AND INFORMATION PROVIDED THROUGH THE SITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BASE COAT MARKETING, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE SITE SHALL NOT EXCEED ONE HUNDRED DOLLARS ($100.00).

Indemnification

You agree to indemnify, defend, and hold harmless Base Coat Marketing and its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to your use of the Site, your violation of these Terms, or your violation of any rights of another party.

Privacy Policy

Our collection and use of personal information in connection with the Site is governed by our Privacy Policy, available at https://www.basecoatmarketing.com/privacy-policy and incorporated into these Terms by reference.

Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of North Carolina, without regard to its conflict of laws principles. Any dispute arising out of or relating to these Terms or your use of the Site shall be resolved exclusively in the state or federal courts located in New Hanover County, North Carolina, and you consent to the personal jurisdiction of those courts.

Accessibility

We are committed to making the Site accessible to all users, including individuals with disabilities. If you experience difficulty accessing any content or functionality of the Site, contact us using the information below and we will work to provide the information or service in an alternative format.

Miscellaneous

These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding your use of the Site. If any provision of these Terms is held unenforceable, the remaining provisions remain in full effect. A failure to enforce any provision of these Terms is not a waiver of it. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of all or part of our business. Section headings are for convenience only and do not affect interpretation.

Contact Us

If you have any questions about these Terms, please contact us:

Base Coat Marketing (Houser Media LLC)
609-A Piner Road #1100, Wilmington, NC 28409
(888) 806-3339
hello@basecoatmarketing.com