The secret weapon for local SEO is more citations through business directories.
Most of your competitors focus on content for SEO and are unaware of the secret weapon local painting businesses use to reach top-ranking – business directory listings. While it might seem no one uses businesses directories anymore, one important player does – Google. Google and other search engines use your Name, Address and Phone Number (NAP) to find your location for local searches.
The more they see your NAP online, the more “citations” you have and the more legitimate you appear. Business listings are one of the easiest ways to get more citations but it takes a bit of work to not only get added to those listings but to ensure your NAP is correct. This is where Base Coat Marketing comes in. We ensure search engines find the correct information consistently across all business directory listings so you have more citations, you appear more frequently online than your competition and your company is more likely to appear at the top of local listings.