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SEO for Painting Companies: The Definitive Guide (2022)

SEO for Painting Companies: The Definitive Guide (2022)

Published On: January 26, 20226.4 min readCategories: Search Engine OptimizationTags: , , ,
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The 2022 local SEO guide for painting companies

Outsmarting competing painting businesses gets harder every year. Not only are more companies entering the market, but it becomes more difficult to keep up with the latest SEO tips.

Since Google constantly updates their highly discerning algorithms, so what worked to rank your painting business website yesterday could be completely outdated today.

In fact, you might be using such outdated SEO methods that Google no longer considers them best practices. If these tactics are implemented incorrectly, such is the case with link building, they can lead to penalties and being dropped from Google organic search results altogether.

Rest assured, we have compiled a helpful list of the white-hat SEO tactics to help your painting business outrank the competition in organic search results.

Target What Your Customers Are Searching For

Google Trends for Painters

The single most important onsite SEO ranking factor in 2022 is the content on your website. Even more important, the content must be relevant to what your customers are searching for.

You wouldn’t place on the side of the road that no one drives on. Similarly, you want to avoid writing content for your website that no one is searching. After all, the only thing Google knows about your painting business is the content on your website.

Include keywords your customers are searching for

When writing content it’s important to include keywords your customers are actually searching for on online. For instance, a residential painter in North Carolina will see over 200% more impressions writing content dedicated to the terms “house painter” and “interior painter” instead of “residential painter”.

Begin by evaluating your service offering, there is generally more than one way to search for a particular service. We recommend using Google Trends to compare popular short-tail search terms. Filter by country and state while performing your analysis, this will ensure you’re looking at relevant data specific to your target audience.

Next, come up with list of long-tail terms that your customers might be searching for. Ask yourself what services you offer, and what customers demand most often. Is it cabinet refacing? Garage door painting? Entry door painting? Bathroom painting? Painting before moving? These answers provide clues that help you come up with specific “niche focused” keywords.

Create a dedicated page or blog post for each term

Finally create a dedicated page on your website for each one of these search terms. You should begin by focusing on the most popular short-tail keywords, then incorporate relevant long-tail terms throughout the content.

Use Google Trends to identify popular search terms

Monthly Blog Posts

Posting quality content on a blog is a great way to expand your digital reach and become a source of authority in your local market. Now that you’ve developed a keyword strategy, you can reuse those terms to create unique, targeted content and become a local industry expert.

Consider this example…

You receive several calls a month asking how much it costs to repaint the interior of a house in the Atlanta Georgia area. If your customers are calling for answers to this question they are most definitely searching online as well. While you may not be able to provide them with an exact number, you can write a blog post to address the question. Titling a post “How much does it cost to repaint a house in Atlanta Georgia?” and focusing the content on the trending residential terms you’ve already identified will help capture the leads shopping for your services online.

Search Engine Optimization

How well is your painting business website performing?

Scan your website for over 60 critical search engine ranking factors. See how your site stacks up, receive an instant technical SEO audit below.

Create Location-Specific Pages

Painting Business Sitemap Example

Creating location pages specific to the areas you serve will maximize your chances of ranking in local search results for an area your painting business may not physically reside in. Instead of a single generic page for each service, you should aim to create a page for each outlying suburb or neighborhood, then create unique subpages for the services you’re targeting in each location.

For instance, if you create a location page for a business district you’ll want to add your “commercial painting” services as subpages. This is a tactic the average painting business just isn’t leveraging and will serve as an effective method to outrank your competition on Google.

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Improve User Experience

Easy navigation and fast-loading pages improve SEO. However, there are a few more tricks to help improve your visitor experience. So while you pay attention to all the techie things to fix for your SEO, you can’t lose sight of your visitors’ needs. Some of the things that make a website a pleasure to visit include:

  • Easy to use navigation that helps them find what they need quickly
  • Clear titles and headings that tell them about the content
  • Scannable sub-headings and bullet points to make it easy to find the answers they need
  • Well written meta descriptions
  • Links to relevant information throughout your website
  • Contact, calls to action, or quote buttons on every page

All of these details improve the user experience. When you intuitively answer prospect questions, you empower them to make a decision there and then to book a quote. When your site is too much trouble, your bounce rate increases, and your site will begin to drop in rank.

Offsite Authority

Once you have your website optimized it’s time to build your offsite authority. Citations, web-references, and online reviews help build your online credibility. While this tactic is one of the most important offsite ranking factors it can be difficult to implement effectively. Fortunately, we have some “low hanging fruit” offsite SEO tactics to get you started.

How to build backlinks

  • Look for local sites and directories dedicated to home improvement services to build citations. Typically your local chamber of commerce is a good place to start.

  • Build citations using online business listings and social media accounts. Keep a consistent company name, address, and phone number (otherwise known as NAP) across all citations. These include adding your business to Yellow Pages, Apple Maps, and other free online directories.

  • Use automatic emails to send a review link to your customers to build trust and credibility to your online citations.

  • Build up backlinks to your home page from other local sites of authority such as hardware stores, home improvement centers, DIY sites, etc.

It takes some networking as well as research to boost your offsite authority. However, it’s well worth the effort to outsmart and outrank other local painting businesses. Incorporating these tactics will provide an edge over the competition for a more profitable 2022.

Dominate your local market with local SEO, schedule a free strategy call today!
Austin Houser
Austin Houser
About the Author: As founder of Base Coat Marketing, Austin is a data scientist and digital marketing expert with over a decade of lead generation experience within the professional painting industry.
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