Business call tracking provides you with vital information on how people found your number. Whether it is online or through more traditional advertising efforts, when you understand the trail to your door, you can refocus your efforts to leverage your success. Call tracking uses several phone numbers to track how someone finds you. Each marketing channel both online and traditional has a designated number. The ones that ring the most often, are the ones that are giving you the most bang for your advertising buck. However, you can drill down from there to determine which marketing methods see the most conversions or meet other marketing goals you might have set.
Call Tracking to Understand Customer Behavior
Improve your overall marketing strategy with a better understanding of what gets customers to act.
Call tracking allows you to understand visitor behavior. Why did they call? Where did they come from? What kind of questions did they ask? Did they book a quote? When you know where they came from, you can get a better handle on the things that drive them. You can also spot possible issues with your conversion process so you can improve market integration. Each marketing tactic that works can be examined for opportunities to integrate those tactics into other marketing methods. The wording, images and content of an ad, a landing page, or a social media post all contribute to how prospects behave. When you understand this your opportunities open up to encourage the desired behavior by integrating efforts across all channels.