Business call tracking provides you with vital information on how people found your number. Whether it is online or through more traditional advertising efforts, when you understand the trail to your door, you can refocus your efforts to leverage your success. Call tracking uses several phone numbers to track how someone finds you. Each marketing channel both online and traditional has a designated number. The ones that ring the most often, are the ones that are giving you the most bang for your advertising buck. However, you can drill down from there to determine which marketing methods see the most conversions or meet other marketing goals you might have set.