Business call tracking provides you with vital information on how people found your number. Whether it is online or through more traditional advertising efforts, when you understand the trail to your door, you can refocus your efforts to leverage your success. Call tracking uses several phone numbers to track how someone finds you. Each marketing channel both online and traditional has a designated number. The ones that ring the most often, are the ones that are giving you the most bang for your advertising buck. However, you can drill down from there to determine which marketing methods see the most conversions or meet other marketing goals you might have set.
Benefits of call tracking for painting businesses:
Easy attribution to each marketing tactic you use
Ability to refocus your marketing efforts using the tactics that see the best results for improved ROI
Improved ability to track, log and follow up on leads
Recognize the types of social media posts, blog posts, landing pages and more that work best for leads and web traffic generation
Through call tracking, you gain control over your marketing dollars by quickly eliminating investment in the methods that fail to get results.
Call Tracking to Understand Customer Behavior
Improve your overall marketing strategy with a better understanding of what gets customers to act.
Call tracking allows you to understand visitor behavior. Why did they call? Where did they come from? What kind of questions did they ask? Did they book a quote? When you know where they came from, you can get a better handle on the things that drive them. You can also spot possible issues with your conversion process so you can improve market integration. Each marketing tactic that works can be examined for opportunities to integrate those tactics into other marketing methods. The wording, images and content of an ad, a landing page, or a social media post all contribute to how prospects behave. When you understand this your opportunities open up to encourage the desired behavior by integrating efforts across all channels.
Call Tracking for All Marketing Methods
See results for any type of marketing campaign.
As mentioned, call tracking does not just apply to online efforts. It is most effective when applied to every ad campaign you run including:
Direct mail
Local flyer distribution
Billboards and bench advertising
Special offers
Signage
Google and social media PPC
Social media offers and posts
Wherever you market your painting business, you should be using call tracking.
Using Google Analytics for Your Painting Business
Tracking website leads is a requirement for any painting company that wants to rank well on search engines.
When you have a strong website analytics system in place, your painting business will have an advantage over competitors that aren’t using a proven analytics team. Performing all the right marketing activities is only one aspect of driving new leads to your offers and converting them into paying customers. Even the savviest marketers need to track results and test regularly in order to get the best results. As a painting company, you want to know that your efforts are producing the best results possible, and website analytics is the best way to ensure you’re on track.
A Range of Useful Features
Google Analytics is used to track a variety of website activities so you know what’s working, what’s not working and what you need to change to boost your marketing activities and sales. Some of the exciting things you can do with Google Analytics include:
Real-time reports on how many users are on your site
Which countries and cities your visitors are coming from
Finding out the interests of your visitors
Finding out what devices your visitors use to access your website
Learning which channels drive the most traffic to your site
Finding out how visitors navigate your website
Keeping track of all your marketing campaigns
Checking to see how fast your website loads
Discovering which pages on your website are the most popular
Determining the conversion rate of your website
Tracking your best selling products and services and who buys them
Segmenting your site activity to look more closely at specific users
You will never have to worry about incorrect information spreading because we ensure all information is correct.
Benefits of Website Analytics for Your Painting Company
See how a skilled analytics team can help make the most of your online marketing activities and increase your business.
When you have a firm grasp of what’s actually happening on your website, it’s much easier to make the changes needed to continually improve and grow your painting business accordingly. Some of the benefits of using web analytics include:
Gaining a deeper understanding of your prospective customer’s behavior
Being able to fine-tune online ads for a greater response
Zeroing in on your ideal target audience
Being able to set up marketing funnels that guide visitors where you want them to go
Improving ecommerce performance if you sell products online
Being able to track your conversions so you don’t waste time or money
Improving search engine optimization so you can be found online organically
Whether you offer commercial painting, residential painting or both, schedule a free strategy call today to discuss implementing call tracking or Google Analytics for your painting business!
