Conversion Driven Email Campaigns
We use conversion-driven email tactics to turn leads into customers.
Since Base Coat Marketing focuses on targeted email, we provide high-value information customers need. Whether you cater to residential painting customers, commercial painting customers or both, we understand customer need. We never use salesy language that leads to unsubscribes and dwindling subscriptions, but instead, relate to each customer or lead on their own terms.
Through our slow and purposeful drip campaigns, we bring value to subscribers in digestible bites helping lead them down a logical path to conversion. But it goes beyond conversions, with varied goals based on the specific group. We identify pain points, behaviors and interests of each segment and create relevant content that will help nurture the relationship. Ultimately this also ends up in conversions or referrals. Some segment examples include:
New Leads: These emails target the newcomers, leads that need to learn more about you to start conversations and nurture new prospects.
Nurturing: At this phase, the focus is education, sharing information that speaks to your services to encourage bookings.
Lost Customers: We reach out to the customers who fell by the wayside, bringing them back into the fold with offers, deals or complementary recommendations on past services they used.
Unbooked Quotes: These customers asked for a quote, but never booked the work. Often a combination of new information in hand with deals can help push them to the final step.
Referrals: Provide incentives for your customers to refer others to your painting business.
Each group has its own value in the conversion process, requiring special treatment and content to lead them to the final step – to book your services.
If you would like to revisit your email marketing, or start a new automated campaign, schedule a free strategy call today.