Business cards are an advertising tactic as old as time. They’re cost-effective and serve as a reminder service for prospects to reach out the next time they’re in the market for a high-quality painter.
But why are business cards important, and more importantly, do they produce results?
First impressions matter, and if you’re not the one handing out your business cards that could be the first time a prospect hears of your business.
So, does your business card represent the qualities of your painting business?
Let’s dive in and explore four ways you can elevate your business cards to better represent your painting business and generate more painting leads.
1. Use Consistent Branding and Colors
Brand consistency across all marketing mediums is critical for creating a strong company voice. Why is this important?
Consider your business logo, color scheme, and fonts as important elements of your business name. Anytime you change one of those elements you sew a subtle string of doubt or confusion into your customer’s mind…
This looks familiar, but is this the same company that I saw online?
In short, keep things consistent! The fonts and colors you use on your website should be the same as your business cards and graphics on the side of your truck.
What If I Don’t Have A Brand Logo Yet?
It’s not uncommon for painters to start a company, scale quickly, and forget to invest in a logo. Don’t skip this step, and definitely don’t rush the process or look for the cheapest option.
Sure there are plenty of quality graphic designers on Fiverr and 99Designs, but remember, whatever clipart design they send over could be the face of your company until you rebrand or sell.
Instead, we recommend spending $500-$1000 on a quality, custom logo design that includes a style/brand guide. This guide should include not only your logo on a white background, but also inverse color options (dark background), a color scheme, fonts, tagline, and more.
This guide will help your future advertising/marketing efforts stay on-brand and keep your messaging consistent.