Let's Talk About Base Coat Marketing
Every good project starts with the right prep. Here's how we make sure our brand goes on smooth, every time.
Say It Like This
How We Describe Ourselves
When you're writing about Base Coat Marketing, whether it's a bio, a press mention, or a proposal, use this language as the source of truth.
Mission Statement
We create time and financial freedom for our clients, in life and business, by building trusted relationships that connect them with their audience online.
What We Value
- We diversify our clients across multiple platforms so they're never over-leveraged or putting all their eggs in one basket.
- We care about the bottom line: what actually hits the bank account, not vanity metrics.
- We're a partner, not a lead generation company. Lead generation is an output of what we do; we operate as an extension of our clients' team.
Company Boilerplate
Base Coat Marketing is a premium, results-driven, full-service digital marketing agency exclusive to Painting and Coating Contractors. We are Base Coat Marketing Brainiacs.
Founder Bio: Austin Houser
Husband. Father. Entrepreneur. A Digital Marketer and Data Scientist, Austin Houser breaks down barriers so Entrepreneurs can have more fun in business.
A Few More Notes
- We are never "Base Coat," "Basecoat," "BCM," or anything else other than "Base Coat Marketing."
- We prefer illustrations instead of photos; for design direction, reference the imagery on our Academy.
Sign Your Work
Logo
Our standard logo includes our list of services. We also have a secondary logo without services for tighter spaces. Both are available in light and dark, built to keep them legible no matter the background.
Standard Logo
Our primary logo, with services spelled out.
Secondary Logo
Use this version when space is tight and there's no room to spell out what we do.
Approved Backgrounds
The logo should only be placed on a light or dark background, nothing in between, and never an unapproved color.
Icon
Our icon works as a standalone mark for favicons, social avatars, and anywhere the full logo won't fit. It works on both light and dark backgrounds.
Pick Your Palette
Color
Our palette is bold and confident, built to stand out on a job site or a screen. Orange and purple carry the brand, while red and blue support it.
Primary Colors
Orange
#FBB217
Purple
#1A172B
Secondary Colors
Red
#B11F29
Blue
#3B7BB0
The Right Brush
Typography
Two typefaces, used with confidence. Clean, modern, and legible at any size.
Headings
Geomanist
Used for headlines and display type. Keep it clean and direct, avoiding condensed, script, or novelty alternatives.
Body Copy
Inter
Used for body copy and UI text. Clean and highly legible at small sizes.
Text Usage Rules
A couple of finish-work rules that keep everything looking sharp and legible.
No colored text on colored backgrounds
Example: orange text on a purple background, including our logo.
Avoid colored or highlighted borders on text
Keep type clean by skipping outlines, glows, or highlight bars behind copy.
