So you own a painting company and you need to generate new business… where do you start?
Quality painting leads can be difficult to find, especially if you’re looking in the wrong place. Here we have compiled a comprehensive guide that covers online painting contractor marketing ideas, door-to-door marketing strategies, and painter advertising tactics that are guaranteed to get your phone ringing.
How do I get more leads as a painter?
Top 20 Online Advertising Ideas for Painters in 2023
- Configure and Optimize your Google Business Profile (Formerly known as Google My Business)
- Ask Customers to Leave a Review for your Painting Company
- Create a Website for your Painting Business
- Website: Make it Easy to Get in Touch
- Emphasize your Unique Selling Points
- Attract New Painting Leads with Local SEO
- Create Videos for YouTube
- Get Creative with Content Marketing
- Use Facebook and Instagram for Residential Leads
- Post Regularly on Social Media
- Use Facebook Groups
- Capture Painting Leads Using Social Media Retargeting
- Use LinkedIn for Commercial Painting Leads
- Create an Email Marketing Mailing List
- Incentivize Referrals
- Advertise with Google Ads (PPC)
- Apply for Google Local Services Ads (Get Google Guaranteed!)
- Expand your Digital Footprint with Online Directories/Citations
- Advertise on Craigslist
- Donāt use Shared Lead Services
Guerrilla Marketing Tactics
Top 10 Strategies to Market your Painting Services Offline
- Find Industry Partners
- Co-market with Another Local Business
- Register with your Chamber of Commerce
- Tape your Business Card to Used Paint Cans
- Send Direct Mailers
- Use Lawn Signs
- Track Your Local Storms
- Leverage Trade Shows
- Take Quality Before/After Photos
- Market to Family and Friends
- BONUS: Contact Base Coat Marketing
Digital Marketing Tactics for Painting Contractors
To be considered the best painting company in town you need to get your name out there. The quick and easy way to accomplish this is by investing in online marketing.
While most of these strategies are effective, they can get expensive, particularly with online ads. As a result, we focused this article on proven online marketing strategies that painting companies of all sizes can implement, today.
1. Configure and Optimize your Google Business Profile (Formerly known as Google My Business)
Your Google Business Profile is a free digital marketing service that is critical for ranking your painting company on Google local search and on Google Maps. We have a detailed step-by-step guide to configuring and optimizing your Google Business Profile, but if you’re looking for a quick rundown to optimize this profile for free painting leads see our quick-start guide below.
Quick-Start Guide
First, start by claiming your profile here. This may require phone or business address verification so be prepared for delays as this is something that could require a physical postcard to claim. Once you have access to your listing you will want to add as much information to this profile as possible.
Start with the “Info” tab. Keep your business name, address, and phone number consistent with any other online references to your painting business (this includes your website and social media accounts). For instance, if your Facebook Page doesn’t contain “LLC” in the business name, neither should your Google Business Profile. Some of the ways you can improve your profile are by: