Did you know one of the most lucrative forms of lead generation on Facebook comes from Facebook Groups, not Ads?
That’s right. When it comes to buyer intent, Facebook Groups have the low-hanging fruit — aka FREE repaint leads, ripe and ready to buy.
Sound too good to be true?
Here we will break down our profitable process for leveraging Facebook Groups to generate more business for your Painting Company. This strategy only requires a few minutes of your time, and one simple comment.
Let’s jump in!
What are Facebook Groups?
Let’s begin with a basic question — What are Facebook Groups?
Simply, Facebook Groups are user-created online communities around shared interests or objectives.
These groups can range from local neighborhood communities to professional networking or hobbyist groups.
As a Painting Business, these groups can provide a space to directly engage with your prospects.
They act as a crowd-sourced feedback platform where members can make recommendations for the services you offer.
In other words, your local community uses Facebook Groups to ask other for recommendations, and in some cases, those recommendations can include the services you offer.
Ok, so where do you start?
Which Facebook Groups should you target?
Public vs. Private
At the time of writing this article, there are two types of Facebook Groups: Public and Private.
Both groups are run by an admin, or multiple admins/moderators. These are all users on Facebook, not Facebook employees, so what is permitted in the group is based entirely on those managing the group.
Why is this important?
Because some groups may have very specific requirements to become a Member, and what you can post as a Member. For instance, a Private Local Real Estate Facebook Group may not allow someone in who is not a local Real Estate Agent.
We recommend looking for LOCAL groups that have your target audience.
Just keep in mind that you may not always obtain access to the group you want, and even if you do, there is always the possibility of being removed from the group at anytime in the future.
For this reason we always recommend joining as many groups as possible.
Identifying These Groups
To begin searching for the best groups in your area, first start by identifying WHO you want to target.
Is it homeowners? Real Estate Agents or Property Managers? Which cities, towns, or neighborhoods are you targeting?
We love targeting Groups using the term “Community” as they are generally Groups targeting a location rather than a specific topic/interest.
Create a list of this data, then open up Facebook under your personal account.
Using the search bar, search each of these terms, filtering by Groups and the location for each search. (See screenshot above.)
We only recommend joining Groups that have several thousand Members with daily posts. Our clients see the best results with Groups of 30k+ Members. Smaller Groups are generally not as active, and therefore may not get the results you expect.
Click on each relevant group and read through the rules/terms of each. Join the Groups that seem openminded about lead generation, but not too open that they’re full of spam posts.