Your painting company’s Google Business Profile (formally “Google My Business” or “GMB”) includes all the relevant information customers need when conducting a local search. Think of your Google Business Profile as the base of your online marketing. Use it properly and you provide the key information that leads people to your website.
It also helps Google see you are legitimate and local. Filling out every applicable field in your account provides accurate information that Google needs. Keep your information up to date so it remains consistent across all your online channels, and you improve your “rankability” on Google.
As a free tool, your Google Business Profile holds a lot of clout when it comes to your SEO and local search ranking. The trick is knowing how to optimize your painting business’ profile to outrank your competition. Here’s how.
How to Create a Google Business Profile for your Painting Business
Before we get started it’s important you have have a verified Google Business Profile already created. This typically involves confirming a phone number (phone call with verification code) or a physical business address (postcard with verification code) depending on what information Google has already verified in the past. Note that changes to your GBP can take several days, or even weeks to begin reflecting in search results and on Google Maps. So be patient, the payoff for having a well optimized GBP for your painting business is priceless.
Ensure that you have an active Google account then click the button below to get started. If you already have an active GBP you can skip to the next step.
Use a Local Phone Number
Always use a local phone number for your primary contact to show Google and customers:
Unless you are leveraging call tracking you should always use the same phone number on your website, social media, and any other online business listing. If Google identifies multiple numbers tied to the same business it can lead to GBP penalties due to a NAP (name, address, phone number) mismatch.
Use Call Tracking
Google Business Profile has a standard, free