About Us

We Are Your Marketing Team

About Base Coat Marketing

We Are Exclusive

Industries We Serve

We work exclusively with Painting and Coating Contractors serving the United States and Canada.

Residential Painters

Commercial Painters

Concrete Coatings

A Higher Standard

Our Core Values

We Run On EOS

  • People First

    Your character is defined by what you do when no one is watching. Relationships are built on the lives & well-being of everyone you touch. Be a team player, do right by others, and always lead with honesty and integrity. Period.

  • Be The 20%

    Time is a finite resource, leverage it. As defined by The Pareto Principle, we should only invest our time into tasks that generate SIGNIFICANT results. Time, resources, and results should be regularly monitored and improved!

  • Extreme Ownership

    Do what you say, be accountable, and assume NOTHING. We own everything in our world, including processes, people, and results. Answer questions before they’re asked, and give the details your attention. Everyone in your world should be informed and engaged. No excuses.

  • Find The Solution

    Be resourceful, find creative solutions to the daily challenges in both your personal and professional life. Always ask questions, and never stop learning. Invest time today to solve problems for tomorrow by prioritizing long-term value over short-term results.

  • Take Action

    Execution is greater than knowledge. Avoid hesitation and take informed, quick action. Done is better than perfect, and most decisions are measurable and reversible, so if we are going to fail, fail quick, and with a plan.

Chapter One

Our Roots

Houser Family

My name is Austin Houser, and I’m Chief Brainiac over here at Base Coat Marketing. Our journey began in 2008 when I founded a marketing agency called Houser Media.

If you want to take a look at some work the same team behind Base Coat Marketing produced for other industries, step over here — housermedia.com

Over the years we identified particular trends within the markets we served, leading us to stumble across an industry in need…

Specifically, we found that Painting & Coating Contractors often complained about a lack of support generating results for their business online. So, we decided to refocus our efforts on providing an unmatched digital marketing experience to an industry in need!

Full-Service Digital Marketing

Welcome to Base Coat Marketing

Austin Houser
PCA 2025
PCA 2024
PCA 2024

We are Base Coat Brainiacs

Looking for a Marketing Partner EXCLUSIVE to Painting & Coating Contractors?

At Base Coat Marketing, we use smart, sustainable marketing programs to reduce your dependency on costly ads while generating a predictable, high-quality repaint lead flow tailored to your company’s specific needs.

We are a results-driven company focused on long-term relationships built on an unparalleled customer experience.

Ready to lay the base coat for your next marketing strategy?

Partner with our team of Base Coat Brainiacs today!