Why email marketing is important for your painting business

I get it, as a painting contractor email marketing is the last thing on your mind.

But did you know that email marketing has the highest ROI of all digital marketing mediums? With an average ROI of 42:1 (that’s 4200%) there is no reason your painting business shouldn’t be investing time into this marketing strategy.
(Source: Litmus)

In this article, I’m going to review the benefits of outbound email marketing, what kind of results you should expect as a painting business owner, and the steps you need to take to set up your first email marketing campaign.

First, let’s start with a simple question…

How do painting contractors get clients?

The two primary methods contractors use to get clients are inbound and outbound marketing. Inbound marketing refers to advertising and content marketing, anything that gets customers coming to you. Outbound marketing is any method of proactively reaching out to prospects, such as email marketing and cold calling.

Inbound marketing has its place, but it can be time-consuming and expensive. I