Painting leads are the lifeblood of your painting company and the principal factor determining your success. The more qualified leads you capture, the faster you can scale your painting business.
One of the ways that you can generate more repaint leads is through online advertising. Online ads improve your brand’s visibility, allowing you to quickly reach your targeted audience when they are primed and ready to buy.
Pay-per-click (PPC) advertising is the most common form of online ads. They allow you to refine your audience through the use of targeted demographics, while only paying for those that interact with your business/website. Therefore, the more money you spend on a PPC campaign, the more leads you can expect to capture.
There are several popular mediums that offer PPC advertisements, however, the two most effective PPC platforms for the professional painting industry are Google and Meta (Facebook/Instagram). These two advertising titans can help you reach qualified leads, close more jobs, and generate more revenue.
But before you start throwing money at these platforms it’s important t0 understand the pros/cons of each…