Painting Business Social Media Marketing

Social media can be a game changer for local painting companies, but if implemented incorrectly it can also be a huge waste of time and money.

In this article we will review how you can leverage social media to grow your following, reach your audience, and capture new leads for your painting business.

1. Define your target audience

Before we investigate which social platforms produces the best results for professional painters, it’s important to understand your audience.

We have identified the two distinct audiences in the professional painting industry:

  • Residential — Homeowners with a minimum annual income of $7