Do you offer high-quality painting services?
Do you consider your painting company to be among the best in your area?
Great! Now, how do your customers find you? Sure, you can pay for online advertisements or send mailers to prospects, but if implemented incorrectly these mediums can dry up your marketing budget, FAST.
So where do you start? SEO, of course! I know I know, you’ve probably invested in Search Engine Optimization in the past and had mixed results. Nearly every client we engage has been through the same experience. Why? Because the rules of SEO change all the time.
Google updates its algorithm multiple times EVERY DAY. So the tactics that got your website ranking on Page #1 yesterday may not work today.
In this article we’re going to break down 13 Local Painter SEO tactics we use to get our clients on Page #1 of Google, every time. These techniques are timeless, with years of proven results to back them up.
Let’s get started with a simple question…
What is Search Engine Optimization?
Simply, Search Engine Optimization (SEO) is a marketing practice designed to ensure search engines prioritize the position of your website in organic search results.
Pro Tip: A good SEO strategy will have foresight into what your target audience is searching for and will curate content around that.
In other words, search engines don’t care about your website, they care about the user doing the searching. If your website is a good fit for a particular search request, it will rank higher in the results.
Since Google owns over 90% of the search engine market, we have to play by their rules. How Google curates search results is completely dependent on its algorithm, which is a black box. But through testing and trial/error we have identified several tactics that consistently produce positive results.
With that said, it’s important to understand that your search engine optimization strategy should NOT try to game the system. While “bla