Privacy Policy

Updated: September 25, 2026

Houser Media LLC, a North Carolina limited liability company doing business as Base Coat Marketing (“Base Coat Marketing,” “we,” “us,” or “our”), operates the website located at https://www.basecoatmarketing.com, including its subdomains (the “Site”). This Privacy Policy explains what information we collect through the Site, how we use it, with whom we share it, and the rights you have with respect to your personal information.

This Privacy Policy applies to visitors and prospective clients using the Site. Our processing of information in connection with client engagements is governed by the applicable services agreement, not this Privacy Policy.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Site.

Information We Collect

Information You Provide Directly

When you fill out a form, request a consultation or marketing audit, book a call, chat with us, or otherwise communicate with us, we may collect:

  • First and last name
  • Email address
  • Phone number
  • Business name, website, and location
  • Records of your communications with us, which may include call recordings as described below
  • Any other information you voluntarily provide

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, pixels, and similar technologies, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages viewed, time spent on pages, and referring URLs
  • Clickstream data and user interaction data, which may include how you scroll, click, and navigate pages

Information from Other Sources

We may receive business contact information about prospective clients from public sources, business directories, and data providers, and may combine it with information collected through the Site for business-to-business outreach.

Third-Party Tools on the Site

We use the following third-party tools and platforms on the Site, each of which may independently collect data about your visit:

  • Google Analytics 4. Usage analytics such as pages visited, session duration, and traffic sources. More information: https://policies.google.com/privacy.
  • Google Tag Manager. Manages and deploys the tags and scripts described in this section. More information: https://policies.google.com/privacy.
  • Google Ads. Conversion tracking and remarketing across Google’s advertising network. More information: https://policies.google.com/technologies/ads.
  • Microsoft Advertising (UET tag). Conversion tracking and remarketing across Microsoft and Bing. More information: https://privacy.microsoft.com/privacystatement.
  • Meta Pixel and Conversions API. Advertising measurement, custom audiences, and targeted advertising on Facebook and Instagram. More information: https://www.facebook.com/privacy/policy/.
  • Microsoft Clarity or similar session replay and heatmap tools. Capture how visitors interact with pages, including scrolling, clicking, and navigation, to help us improve the Site. More information: https://privacy.microsoft.com/privacystatement.
  • Visitor identification technologies. We may use tools that attempt to associate a visit with business contact information, such as a company name or business email, to help us follow up with prospective clients.
  • Form spam protection. Our forms may be protected by Google reCAPTCHA, Cloudflare Turnstile, or similar technology, which may set cookies and analyze interaction data to distinguish people from bots. Use of reCAPTCHA is subject to Google’s Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms).
  • HighLevel (LeadConnector). Powers our forms, chat widget, appointment booking, call tracking, and customer relationship management, and stores the contact information and messages you submit. More information: https://www.gohighlevel.com/privacy-policy.
  • Social proof and review widgets (Nudgify or similar technology), which may display recent visitor activity and set cookies.
  • Embedded third-party content (YouTube, Vimeo, Google Maps, or similar embeds), which may set their own cookies when a page containing them loads.

Calls, Texts, and Other Communications

Call recording. Calls with our team, including calls to or from our sales and support lines, are recorded or monitored for training, quality assurance, and documentation purposes. Where the law requires notice or consent, you will be notified, and your continued participation in a call after notice constitutes your consent to recording.

Text messaging. If you provide your mobile phone number to us, you consent to receive text messages from us related to your inquiry and our services, including follow-ups, appointment reminders, offers, and updates. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message we send, and you may reply HELP for assistance. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Email. Marketing emails we send include an unsubscribe mechanism, and you may opt out of marketing email at any time.

How We Use Your Information

  • To respond to your inquiries, form submissions, and requests for information
  • To provide information about our services and communicate with you
  • To prepare marketing audits and related materials you request, including with the assistance of artificial intelligence tools reviewed by our team
  • To send marketing communications, subject to your consent where required by applicable law
  • To deliver targeted advertising and remarketing through third-party advertising platforms
  • To analyze Site usage and improve Site performance and content
  • To protect the security and integrity of the Site
  • To comply with applicable laws and regulations

Behavioral Advertising and Remarketing

We engage in behavioral advertising. Third-party advertising partners, including Google, Meta, and Microsoft, may use cookies, pixels, and similar technologies placed on your device when you visit the Site to show you targeted advertisements on other websites, apps, and platforms after you leave. You may opt out of interest-based advertising through the following resources:

Opting out of interest-based advertising does not prevent you from receiving advertisements; the advertisements you see may simply be less relevant to your interests.

Cookies

The Site uses cookies and similar technologies. A cookie is a small text file stored on your device that helps us and our third-party partners recognize your browser, remember preferences, and understand how you interact with the Site. You can manage your cookie preferences at any time through the cookie banner on the Site, and you can control or disable cookies through your browser settings. Disabling cookies may affect certain Site features. For general information about cookies, visit https://www.allaboutcookies.org/.

How We Share Information

We share personal information with service providers that assist us in operating the Site and our business, including hosting, analytics, advertising, communications, and customer relationship management platforms. These providers are authorized to use personal information only as necessary to provide services to us.

We do not sell your personal information for money. Our sharing of data with advertising platforms for targeted advertising may constitute “sharing” of personal information under certain state privacy laws, and you may opt out of this sharing through the cookie banner or by contacting us as described in the Contact Us section.

We may also disclose personal information: (a) to comply with applicable law, regulation, legal process, or a governmental request; (b) to enforce our agreements and protect the rights, property, or safety of Base Coat Marketing, our clients, or others; (c) in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, in which case personal information may be transferred to the successor subject to this Privacy Policy; and (d) with your consent or at your direction.

We may use and share aggregated or de-identified information that cannot reasonably be used to identify you for any lawful purpose.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to respond to inquiries, comply with legal obligations, and resolve disputes. When personal information is no longer needed for those purposes, we delete or anonymize it in accordance with our internal retention practices.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. The Site is operated from the United States, and personal information is processed and stored in the United States.

Third-Party Links

The Site may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those sites, and we encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected personal information from a child under 13, please contact us using the Contact Us section below and we will take prompt steps to delete it.

Opt-Out Preference Signals

Some browsers transmit “Do Not Track” or Global Privacy Control (GPC) signals. Where required by applicable law, we honor recognized opt-out preference signals such as GPC. We do not otherwise respond to Do Not Track signals, because no universally accepted standard for them exists.

California Residents

If you are a California resident, you may have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. We do not knowingly collect the categories of sensitive personal information defined by that law.

  • Right to Know. Request disclosure of the categories and specific pieces of personal information we have collected about you, the purposes for collection, and the categories of third parties with whom we share it.
  • Right to Delete. Request deletion of personal information we have collected about you, subject to legal exceptions.
  • Right to Correct. Request correction of inaccurate personal information.
  • Right to Opt Out of Sale or Sharing. Opt out of the sharing of personal information with advertising platforms through the cookie banner or by contacting us.
  • Right to Limit Use of Sensitive Personal Information. Where applicable, limit our use of sensitive personal information to purposes permitted by law.
  • Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us using the Contact Us section below. You may designate an authorized agent to submit a request on your behalf; we may require proof of the agent’s authorization and verification of your identity. We will verify your identity before responding and will respond within 45 days, with a possible 45-day extension where reasonably necessary and upon notice to you.

Residents of Other States

If you reside in a state with an applicable data privacy law, you may have rights to access, correct, delete, or opt out of certain processing of your personal information. To exercise any such rights, contact us using the Contact Us section below. If we decline to act on a request, you may appeal our decision by contacting us and referencing your original request.

Canadian Residents

If you are located in Canada, we collect, use, and disclose personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. By providing personal information or using the Site, you consent to its processing in the United States, where laws may differ from those of Canada. Residents of Quebec have additional rights under Quebec’s private-sector privacy law, including the right to be informed that their information may be processed outside Quebec. You may request access to or correction of your personal information, or withdraw your consent to our use of it, subject to legal and contractual restrictions, by contacting us using the Contact Us section below. You may also contact the Office of the Privacy Commissioner of Canada with privacy concerns.

Accessibility Statement

We are committed to making the Site accessible to all users, including individuals with disabilities, and we strive to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. Our ongoing efforts include designing with appropriate color contrast, descriptive image text, and keyboard-navigable elements; using accessibility tools to help users customize their browsing experience; and periodically reviewing the Site to remediate accessibility issues. If you experience difficulty accessing any content on the Site or would like information in an alternative format, contact us using the Contact Us section below, and we will make reasonable efforts to respond within five (5) business days.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

Base Coat Marketing (Houser Media LLC)
609-A Piner Road #1100, Wilmington, NC 28409
(888) 806-3339
hello@basecoatmarketing.com

Changes to This Privacy Policy

We may update this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this policy. Your continued use of the Site after changes take effect constitutes acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.